SUPPORT Keramikfestival

— and put your business in the spotlight

You can help make Keramikfestival a landmark for Skælskør!

Planning for Keramikfestival 2026 is well underway, and to ensure that our beautiful town offers the best possible experience, we need sponsors like you!

Keramikfestival has developed into a strong brand and has become an icon of our idyllic market town. Visitors come from near and far, and further down this page we have documented the enormous impact the event has on local commerce and on attracting tourists to the town.

Take a look and see for yourself!
At the same time, under PROGRAMME you can read about all the exciting activities that took place during Keramikfestival in 2025. These activities form the core of Keramikfestival—and they are precisely the activities you support with your contribution.

MAKE YOUR BUSINESS PART OF KERAMIKFESTIVAL 2026:
TOGETHER WE CREATE a truly UNIQUE EXPERIENCE

Contact the sponsorship manager
Pernille Kirkeskov-Hansen – Tel. 40 33 45 50 – Email pernille@kirkeskovhansen.dk

Exposure for your business

  • All sponsors of DKK 10,000 and above are highlighted as main sponsors and mentioned in the footer on all pages on keramikfestival.dk
  • All sponsors are listed on the website under Sponsors, and a logo is added if desired
  • All sponsors are thanked on large posters in the Keramikfestival information tent
  • All sponsors are mentioned/tagged in at least one post on the Keramikfestival Facebook profile with 4,000+ followers

Keramikfestival will always highlight local support in connection with press coverage of the event.

Who is Keramikfestivals audience?

It is estimated that the 2022 Keramikfestival was visited by over 10,000 people – and among them, Destination Zealand conducted an interesting audience survey and it supports what we already had in mind; Ceramics Festival is a super strong brand and has a huge impact on Skælskør’s image.

  • 69% of visitors come from distant areas—i.e., outside Slagelse Municipality

  • 78% come directly from their place of residence

  • 81% come to Skælskør on this day solely to visit Keramikfestival

Keramikfestival— a strong brand!

Taken together, these three figures point to an audience that prioritises travelling a long way, on this one day, solely to visit Keramikfestival—that is impressive!!

And every year it has been wonderful to see the town buzzing with life and showing itself from its very best side—thank you for your support!

  • 74% have visited a restaurant or café

  • 34% have shopped in other stores

  • 29% have shopped in a supermarket

Keramikfestival— a benefit for the entire town!

Keramikfestival is not only profitable for the ceramists—although more than 50% of the audience buy ceramics when they visit—the town’s other businesses are also visited frequently.

And visitors can feel that the entire town supports the event.

50%

are first-time visitors

Keramikfestival— enormous potential!

50% of visitors are first-time attendees—possibly even first-time visitors to Skælskør. This means that Keramikfestival has enormous potential to grow and show even more people what a wonderful gem our market town is.

So, a thousand thanks to everyone who supports Keramikfestival. We will continue to work with Keramikfestival’s positive impact in Skælskør—both on the day itself, and in the story of Skælskør as a beautiful, scenic town with a truly special environment around art and ceramics. A story that benefits us all!